10 Relevant Hospitality Mobile Stats
10 Relevant Hospitality Mobile Stats
Today, mobile is absolutely essential in the hospitality industry. The stats prove it! Here are 10 important facts collected by QikServe.
1. Growth of Smartphone Users
According to Forrester, the number of smartphone users in 2017 will be around 2.4Bn. For a hotel, restaurant or casino it’s essential to have a mobile strategy since customers want to browse, order and pay through their smartphones.
2. More people using mobile phones in restaurants
Mindberry reveals that 77% of people use their mobile phones in restaurants. That means restaurants need to be mobile friendly, allowing people to check menus, share food photos and book a table all through their phones.
3. Guests spend more when ordering via mobile
According to Business Insider, guests typically spend 20% more when ordering via mobile than with wait staff. An increase of even 20% per order is a major revenue profit for restaurants, casinos and hotels if they order food via mobile and pay instantly.
4. Increase in room service orders via mobile
Hotelexecutive.com states an 18% increase in room service orders via mobile. It’s a fact that room service revenues have decreased over the past few years. Instead of depriving guests from it, hotels should be thinking of how to make it profitable once again. This is where mobile interaction comes in, since the platform allows guests to receive a faster reply to their requests.
5. Users check social media at least 20 times a day
Viralheat said users check social media on their smartphone on average 20 times a day. For the hospitality industry it makes all sense to include a social media function in your mobile application. It provides a channel that your guests can use to talk about your brand and share photos of their experience with you. Remember that 92% of consumers trust word-of-mouth recommendations from friends and family when it comes to hospitality.
6. Diners prefer restaurants with a rewards scheme
According to eMarketer, 66% of diners prefer restaurants that have a rewards scheme. Mobile loyalty is much more practical than carrying several loyalty cards in your wallet. With an integrated mobile loyalty strategy, you can target your most valuable guests offering them a full VIP experience that encourages loyalty to your brand.
7. More inclined to use mobile if they had discounts
IAB reveals 78% of diners would be more inclined to use mobile if they had discounts and 64% if they received loyalty points. So, if you are about to launch a mobile app for your guests, pay attention to these two remarks. For instances, you can have discounts for mobile orders and reward these users with additional loyalty points to encourage them to start and continue to use the app.
8. Consumers prefer targeted offers
Boxever points out that 60% of consumers want offers targeted to where they are and what they are doing at the moment. In order to get those rewards, they are willing to share more personal information. For a hospitality app is very important to have a mobile order feature in order to get a high-level of personalization. If operators automatically save guest data when they order, they can gain valuable informations, e.g. guest’s buying habits or what food they order the most. If you gather this data, you can make personalized marketing campaigns leading to greater engagement and sales.
9. Mobile coupons get 10 times the redemption rate vs traditional coupons
UK Business Insider ensures mobile coupons get 10 times the redemption rate of traditional coupons. Personalization and targeting should be the goal of mobile marketing, but every operator needs to start somewhere and offering coupons via mobile is a great way to do it.
10. Restaurants are the most searched category on-the-go
Everything Mobile reveals that ‘restaurants’ are the most searched category on-the-go and the majority of mobile searches take place in the afternoon or in the evening. The best thing to do is to schedule your marketing activities just before and during peak hours like lunch and dinner.