5 experts tips to improve guest’s loyalty

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5 experts tips to improve guest’s loyalty

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Loyalty programs are not what they used to be. In today’s world, hotels need more than points systems and discounts to convince guests to return to their accommodation.

In an interview with SiteMinder, Jordan Hollander, member of the Hotel Tech Report team and a former worker at the Starwood Hotels & Resorts revealed a few tips on how to earn guest’s loyalty and stand out from the competition.

Here are our main takeaways:

  • 1. Create a great relationship with your guests – loyalty points won’t always persuade a guest to come back after he had a terrible experience, so spend time developing a good relationship with your guests
  • 2. Focus on your unique assets – with so many accommodation choices on offer, you need to show guests your hotel’s unique features and explain why they should pick you over the others
  • 3. Pay attention to social media – guests use social media to share their experiences, keep an eye on these interactions to find opportunities for improvement
  • 4. Be clear about the rewards – explain your guests the benefits of returning to your hotel, instead of talking about points use simple rewards that are easier to understand
  • 5. Take advantage of technology – technology can help improve your guest’s experience, you can use it to collect guest’s data and understand their preferences, so you can provide them with a more personalised stay. In fact, personalisation is one of the key factors to gaining returning customers!

You can read the full article here.


Photo by Jordan Bauer on Unsplash 

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